Small businesses can really benefit from headshot photos for their website. Good headshots can help create that personal connection between businesses and customers that is so critical to doing business in today’s hyper social media world. Establishing personal connections quickly have always been important for establishing trust, but in our connected world, where a customer can access numerous other business in minutes, it is more important than ever that a small business is able to show “who” they are.
Having a brand and “about us” page is helpful, but if you want your customers to really know who you are, it is good practice to show who the actual people are behind the business. Customers see logos and mission statements all the time, but what really separates a small business from another are people who represent the company. This is why presenting good headshots of a company’s staff is so important for business.
A local well-known business recently contacted us to help them produce a set of photos for their staff. The company has a history as a family business and displaying photos of their local business operators has been an important part of their marketing for some time. Since opening a new funeral home in the Dunbar neighbourhood of Vancouver, Martin Brothers has been investing in their marketing to local families in B.C. As part of their online marketing effort, they wanted to create a set of headshots of their local staff for their company website. Here are a few of the photos we took for them, both in studio and on location.