This is a set of executive headshot I photographed for a high-tech firm in Vancouver. These are edited for a high contrast look, and each person was photographed in their own casual pose. A high contrast look was chosen for these executive headshots for a more unique look for the hi-tech sector.
RecycleSmart is a Richmond-based recycling company that asked me to produce a series of creative headshots for their staff that they could use on their website and other marketing materials. Each person brought in a personal item that helped to characterize them in a fun way, and these are some of the results:
Not all corporate headshot session need be static and traditional. Companies can really separate themselves apart by producing unique images that highlight their company culture. By producing these sorts of fun photos, RecycleSmart helped to promote staff morale and attract new clients and employees to their brand.
All photos were shot on-site at their Richmond office, and everyone made the whole experience fun and entertaining. I’m looking forward to seeing how they use these photos for their business going forward!
These are a couple of Vancouver realtor headshots taken for a local agent this fall. As a successful realtor in the booming Metro Vancouver real estate market, Thomas wanted to produce a modern headshot to use for his marketing efforts to local and international clients. On a sunny morning this fall, I chose a quiet location with modern architecture where these natural light business portraits could be taken.
We decided on a location session to produce a unique set of business headshots. Studio headshot work well for most situations, but if you are looking for real estate agent photos that are unique to you, outdoor on-location headshots are often the best way to go.
I started with my usual studio lighting setup, but due to the angle of the sun and cold windy weather, I decided it was better to have him directly the warm sunlight and used reflectors to produce the fresh and bright looking headshots I was looking to produce. I’m looking forward to seeing these images used in his real estate marketing throughout the Lower Mainland.
I did this headshot session with Sandeep over the summer. We shot outdoors using a mix of strobe lighting and natural lighting (a la Cinematic Headshot). Sandeep wanted something shot on location that would be different from the other realtors in town, so I chose a location with an interesting set of background cool bokeh options.
These realtor headshots were shot using Canon 580EX flashes and Westcott softboxes. What I loved most about working with Sandeep was his easy going nature and openness to showing his personality in the photos. The fact that he’s a sharp dresser with good attention to detail didn’t hurt one bit – All signs of a good up and coming real estate agent. I’m looking forward to see how he uses these realtor headshots in his Metro Vancouver and Fraser Valley realty business marketing.
These are headshots for a corporate financial group I had the pleasure of photographing in downtown Vancouver this past month. When I was first contacted about the headshot session, we were unsure exactly where we would be taking the photos. All I knew was that that wanted to use their office environment in their background – something of a mix between an environmental portrait and a corporate headshot.
When I visited their office, the biggest location we could identify was their boardroom. Lucky for me, the boardroom faces north, which makes it a little easier to control for sunlight on bright sunny days. At the same time, it also meant that the boardroom would need to be lit with flash, so the challenge was to determine exactly where the lights could go in the limited space I had.
There just happened to be enough space for the lighting setup I wanted. Three Elinchrom D-Lites lights with Rotalux softboxes and 2 reflectors were used to achieve the final headshot portraits. in their boardroom space. I was also asked to make each shot slightly different, so I used different angles to change the look of the background to include some of the chairs and different segments of the frosted glass wall behind while still keeping the lighting setup mostly the same.
The final photos were shot to about waist level, which is something I almost always do because it gives my clients the flexibility to crop their images to different sizes depending on the publication. If I shoot too tight, it limits their options for publishing headshots in different dimensions.
The team photo below is an example of another composite corporate group photo created in Adobe Photoshop CC from 7 separate digital business headshot portraits. These types of photo composites are great for company websites and print marketing when the option to add or remove people is needed. It was shot against a pure white background in studio for the specific purpose of maximizing flexibility in the future to modify the team size over time.
How often have you scheduled a corporate group photo only to have one or two people become unavailable for the photo session? Do you reschedule and hope to find another date and time that works for everyone? Composite team photos offer you flexibility in these types of situations. You can photograph everyone that is present, then add team members missing from the photo at a later date.
Composited group photos created using Adobe Photoshop offer a good way for business to add and remove people from their group or team photos. In the example below, 5 separate photos were put together to create what looks like a team photo (aka. faux group shot!). Since each person is on their own Photoshop layer, it is easy to add team members. Each person in the photo can also have their photo taken at different times – so if someone wasn’t able to make it to the photo shoot, no problem. They can be photographed separately and added later to produce a nice panorama shot for an “about us” page banner.
Working in Vancouver, it is often difficult to get those interesting on-location hi-key photos during the winter months. The cold weather and dark rainy days limit shooting outdoors, and we get so few sunny days during these months. Many of my clients also work during the day, so a lot of my headshot photo sessions are done in the evening to accommodate busy work schedules. Quite often, I’m shooting in-studio using a plain backdrop, and using complex lighting setups to get the hi-key look for some of the portraits I produce.
So when I want to produce headshots that look like they were shot on-location, I sometimes need to rely on producing Photoshop composite photos to achieve the final product I’m after. Here’s a sample of what a Photoshop composite headshot looks like before and after:
There are many Photoshop compositing tutorials on the web, so I won’t go into the nitty gritty detail of how to produce composite photos. But here are some valuable tips I’ve picked up along the way that will help you produce headshot composite photos that are easy to achieve and look realistic:
1. Use the Same Key for Composite Photos!
If you are planning to produce composite photos that is hi-key (i.e. lighter and brighter background), shoot the headshot against a background that approximates the color or key of the replacement background. So if the background you are adding in has a lighter tint (such as in the example above), try shooting the original headshot on a background on white or something close in key or tint.
Doing this will make it a lot easier to cut out your subject using Photoshop’s masking tools or a third-party tool like Topaz Labs’ Remask. This is especially helpful when you go to mask out the subject’s hair. If I had shot the above example on a darker backdrop, it would have taken a lot more work to mask out the subject’s hair for the lighter background.
2. Shoot Your Own Out of Focus Backgrounds
Whenever I see a cool potential background that combines colour, light, and shadow in interesting ways, I’ll shoot it out of focus and will save a copy on my computer for later use. As I shoot it, I’m keeping in mind the type of headshots I typically produce and apply just the right amount of out of focus blur in-camera. I also try to collect a number of different backgrounds I think can work for darker or moodier headshots as well as hi-key or brighter headshots.
Producing your own out of focus background doesn’t require you to scout out interesting locations. You also don’t need to purchase pre-made backgrounds for composites, although there are good resources out there if you do. Most of my shots are take around the studio, at home, or at a local park during a walk. There’s no need to find these backgrounds in hard-to-access places or to spend a lot of money buying them since they’re going to be out of focus anyway. Almost any place with a mix of interesting light, shadow, and color will do.
3. Use a Good Image Masking Program
Photoshop includes a good masking tool for a large number of objects, but I’ve found that other tools do a better job at extracting or masking out hair. If you’re extracting an object with a relatively smooth edge, Photoshop is fine. However, for subjects that have intricate edges (e.g. human hair or fuzzy sweaters), I’ve found that using a tool like Topaz Labs Remask, OnOne’s Perfect Layers, or Vertus Fluid Mask 3 makes the producing an accurate and clean mask a little easier.
4. Match up the Direction of Light
After you’ve extracted your subject and placed him or her on a layer above your chosen background images, the next set is to match up the direction of light. It’s usually easier to match up the background with the foreground subject than the other way around, but of course, that all depends on your particular image. A good way to achieve this is to use the Photoshop Curves tool to bring the overall exposure up or down to match the foreground subject. Then use a gradient mask to produce a directional lighting effect that matches the direction of light of the background with that of the foreground subject.
You may also need to flip the background image to match up with the direction of light on your foreground subject. In the image example above, I shot the background with the window light reflecting off a white wall on the right of the frame, but because I shot my subject’s headshot with an Elinchrom Rotalux Octa from the left, I decided to flip the image in Photoshop (using the Flip Horizontal adjustment under the EDIT > TRANSFORM menu) to match up the direction of light.
Keeping these tips in mind before and during production of your composite headshot photo will help you achieve final images that look as natural as possible. If you have any questions or comments, please leave them behind in the comments section below.
Small businesses can really benefit from headshot photos for their website. Good headshots can help create that personal connection between businesses and customers that is so critical to doing business in today’s hyper social media world. Establishing personal connections quickly have always been important for establishing trust, but in our connected world, where a customer can access numerous other business in minutes, it is more important than ever that a small business is able to show “who” they are.
Having a brand and “about us” page is helpful, but if you want your customers to really know who you are, it is good practice to show who the actual people are behind the business. Customers see logos and mission statements all the time, but what really separates a small business from another are people who represent the company. This is why presenting good headshots of a company’s staff is so important for business.
A local well-known business recently contacted us to help them produce a set of photos for their staff. The company has a history as a family business and displaying photos of their local business operators has been an important part of their marketing for some time. Since opening a new funeral home in the Dunbar neighbourhood of Vancouver, Martin Brothers has been investing in their marketing to local families in B.C. As part of their online marketing effort, they wanted to create a set of headshots of their local staff for their company website. Here are a few of the photos we took for them, both in studio and on location.