Small businesses can really benefit from headshot photos for their website. Good headshots can help create that personal connection between businesses and customers that is so critical to doing business in today’s hyper social media world. Establishing personal connections quickly have always been important for establishing trust, but in our connected world, where a customer can access numerous other business in minutes, it is more important than ever that a small business is able to show “who” they are.

Having a brand and “about us” page is helpful, but if you want your customers to really know who you are, it is good practice to show who the actual people are behind the business. Customers see logos and mission statements all the time, but what really separates a small business from another are people who represent the company. This is why presenting good headshots of a company’s staff is so important for business.

A local well-known business recently contacted us to help them produce a set of photos for their staff. The company has a history as a family business and displaying photos of their local business operators has been an important part of their marketing for some time. Since opening a new funeral home in the Dunbar neighbourhood of Vancouver, Martin Brothers has been investing in their marketing to local families in B.C. As part of their online marketing effort, they wanted to create a set of headshots of their local staff for their company website. Here are a few of the photos we took for them, both in studio and on location.

Small business headshots for a Vancouver funeral home

It was such a pleasure to meet Sean Murty, a real estate agent based in Vancouver. He came in ready for his headshot session and was easy to work with. It made the whole photo session relaxed and easy, and produced some really good headshots for his growing business. I could tell right away that Sean is a good realtor, he’s got a great attitude, friendly, but very professional as well. Here are a couple of photos I shot for Sean in studio.

Vancouver real estate agent headshot

 

I often do lawyer headshots on location, where I’m photographing a number of lawyers for a law firm, but for this headshot photo session, Grace visited my studio in Vancouver on a sunny November afternoon, so I decided to set up the shoot to make use of natural light for a handful of photos. The headshots taken here are a just a couple from the set of photos taken that mixes natural light with flash strobes.

Here, I’m using natural light from the windows bouncing against a large reflector. I’ve added fill light using one of my new favourite studio strobes, the Elinchrom RX One in a Rotalux Octabox. I particularly like the RX One with mixing with natural light indoors because it allows for a very low power setting, making it easy to balance the ambient light with fill light coming from the front.

Getting the right look is about finding the right shutter speed to let that clean natural high-key backlighting come through. The result is a clean high-key headshot in studio as shown below.

In Studio Lawyer Headshot ideas Vancouver

I was commissioned to do business group photos for a Vancouver financial management firm who needed photos for their website and other marketing needs. The group photos were taken at my Vancouver photo studio and shot against a large white background. As with all my corporate studio photo sessions, we took a large number of photos and my clients were able to review images live as we went. Instant review of photos always helps to make sure we’re on track with the type of images they need and speeds up the turn-around time for headshot photos. Below are a few final photos after some editing work to keep the photos consistent looking.

Business Group Photos in Vancouver

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Formal business portrait

This is one of a handful of formal business portraits for one of our professional clients. This photo was taken at my Vancouver photo studio using three studio flashes and a number of reflectors to soften skin and fill in shadows. Such portraits are great for LinkedIn profiles and professional web portfolios, and they take only 20-30 minutes to produce.

Headshot on white background

 

One of the most common types of headshots is the headshot on white background. It’s a timeless option if you are looking for a clean and minimal headshot portrait that will look great on almost any website or for your LinkedIn profile photo. These headshot photos were taken in studio and features a subtle high-key gradient.

A few sample photos from a corporate headshots session I did for a group of managers and executives from a property management firm in Vancouver. Photos were taken on location at their office. The setup was in a tight space, but the portable lighting system I often use on shoots fit perfectly. These corporate headshots are being used as profile photos for the managers, but are large enough to be used in print marketing as well.

Corporate headshots for property managers and executives

Insurance business headshot portraits

 

These business headshot portraits were done for a local insurance company on-location. I often do on location headshots at my client’s office, and these were done in the hallway with my usual portrait lighting setup for travel. Usual set-up times are about 20-30 minutes for most locations, and each session can vary from 5 minutes to 20 minutes per person. There a mix of Westcott, Lastolite, Elinchrom, and even California Sunbounce in these photos.